Is Your Traffic Targeted Enough ?

Traffic is a good thing, but it is virtually useless if it isn’t well targeted. If your site is about dog grooming, visitors who are looking for information about cheese are not doing you or themselves any good. So throughout your traffic generation efforts and in your traffic analysis, it is always important to consider how targeted your traffic is.

In order for your traffic to be well targeted, you must first be clear on what you are trying to accomplish. For example, let’s say your site is about bicycling, and you target that keyword. You get a fair amount of visitors, but they’re not staying very long and they aren’t generating revenue for you. What’s wrong? It could be one of a few things:

• Bicycling is a broad subject. Is your site really about bicycling in general, or does it really focus on a tighter niche such as bicycle commuting? If the site is more focused, your traffic campaigns should reflect that.

• Are you providing information about bicycling, selling bicycles, or selling bicycle supplies? If you’re trying to sell something, there’s no point in trying to hide it. People who are looking for information and find themselves staring an ecommerce site in the face will run in the other direction as fast as they can. Consider targeting highly relevant keywords
that include references to shopping, such as “buy bicycles” or “bicycle supply shopping.”

• Is your site region specific? If so, your keywords should reflect that.
Cyclists from Australia probably won’t be interested in a site about bicycling in Canada (unless they plan to visit).

If you want targeted traffic, you must make sure that your keywords and your traffic generation campaigns are targeted. Using more general terms may bring in more visitors initially, but they will leave quickly when they don’t find what they are looking for. It’s better to have a smaller amount of visitors that find exactly what they’re looking for. Related Posts :