Keeping Your Visitors Coming Back

Getting new visitors to your site is crucial to its success. But just as important, and perhaps even more so, is getting previous visitors to return. We’ve touched on some ways to do that with the various traffic generation methods, but there is more you can do as well. Here are some ideas:

• Keep fresh content on your website. If you are blogging, you’ve got a head start on this, but you also need to keep the main part of your site updated if you are looking to attract repeat visitors. New articles, featured products, and links to relevant news items are some ways you can accomplish this.

• Offer an RSS feed of site updates and new products. This works especially well if you only offer a partial feed, because readers will have to come to your site if they want the full story.

• Have giveaways that require visits to your site for entry or prize claim. If you offer prizes that are extremely relevant to your site’s topic, this can be a great source of repeat traffic. It can also bring in new visitors through referrals.

• Set up a forum or chat room. Getting a community going can bring you lots of repeat visitors, and they tend to come back very frequently.

• Depending on what kind of site you’re running, offer something that your visitors just can’t resist. It could be a free online game, polls, brainteasers, or anything that encourages interaction. Related Posts :