Mailing Lists

There is always lots of talk among Internet marketers about mailing lists, and for good reason. Mailing lists are wonderful traffic generation tools. They allow marketers to keep in touch with those who have visited their sites and give them incentive to come back.

Email lists provide an inexpensive way to communicate with your customers, and they are very low-maintenance. Mailings are easily personalized with the right software. You can also easily set up separate lists for various aspects of your business, so it’s easy to target readers with different interests.

Perhaps the most difficult part of running a mailing list is getting subscribers. This is where many marketers fail, because they don’t realize how much work it takes to get a list going strong. It’s not brain surgery, but you’ll need to put the word out about your list in several ways and maybe offer some incentives to get people to sign up. Here are some ways you can build your list:

• Use pay-per-click advertising. This can work just as well for list building as it does for getting people to browse your website, and perhaps even better. A good squeeze page will entice visitors to sign up for your list right away, giving you the opportunity to communicate with them on an ongoing basis. In this respect, using pay-per-click for list building may be
more economical than using it to get one-time site visitors. Once you have their email address, you get many opportunities to get them back to your site.

• Do a joint venture with another webmaster who targets the same market as you, but in a different capacity. If you both have mailing lists, you could each promote the other’s to your own list and through your website. If you find a webmaster with an established site and list who is willing to do this, it could result in a surge of highly targeted subscribers.

• Offer a freebie to those who sign up. Free reports are a good choice, because they are inexpensive to create and distribute. But you could offer just about anything, as long as you can deliver it and still remain profitable.

You can use any of the traffic generation methods in this report to get traffic to your opt-in page. Doing so will give you the opportunity to keep visitors coming back as long as they continue to subscribe. That’s the beauty of a mailing list: It has the potential to turn causally interested visitors into repeat visitors. Related Posts :