Offline Traffic Generation

Internet marketers often do the bulk of their traffic generation online. There’s nothing wrong with that in most cases, but it is important to remember that traffic can be generated offline as well. This is especially true if you do a lot of your business locally, but it can apply to almost any website.

Virtually anywhere you could promote a bricks and mortar business, you can promote your website. Here are some ideas for offline promotion:

• Advertise on the radio or television, or in print publications. National advertising campaigns are rather expensive, but local or regional ones are often within reach for small businesses. Even an ad in your small local paper can bring some fresh traffic to your website.

• Place an ad in the Yellow Pages. Almost everyone has a phone book, so your ad will make it into nearly every home in the distribution area.

• Sponsor Little League teams. Your web address could be on the uniform of every player, and you might get mentioned in the press when your team does well.

• Have promotional items made. Pens and t-shirts are two of the most popular promotional items, but there are all sorts of things you can have your logo and URL printed on.

• Send out direct mail pieces. These can be rather expensive, but they make it possible for you to send your message out to a geographically broader audience than many other offline methods. And if you use postcards, they may also be seen by more than just the end recipient, giving you more exposure for your money.

• Seek out joint ventures with local businesses that are related to the topic of your website. Maybe they could distribute your promotional materials to their clients in exchange for advertising space or online coupons.

Most people do not spend the majority of their time online, so it’s wise to do some offline promotion of your website as well. It might bring you visitors that otherwise never would have found your site. Related Posts :