Tracking Your Traffic

As you can see, there are lots of ways that you can get traffic to your website.
It’s important to figure out what works best for you so that you can concentrate on the most successful traffic generation methods. That’s why it is vitally important to track your traffic.

Traffic tracking requires good web statistics software. You’ll need a program that keeps tabs on where each visitor comes from, what pages they visit on your site, and how long they stay there, as well as any errors incurred. Some web hosting companies offer such software as part of their hosting packages. If yours doesn’t, you’ll need to find your own. Some stat software comes with a hefty price tag, but there are good programs available for free.

The first thing you need to know about your traffic is where it’s coming from.
Your stat software should let you know about referrals from other websites and traffic from the search engines. But if you’re using offline promotional methods, even the most sophisticated statistics software can’t track the results of that on its own. You could promote a special landing page in each of your offline promotions to remedy this problem.

Once you know where your visitors found your site, you’ll need to know what pages they visited and how long they stuck around. All of these factors together tell a story about how well the different aspects of your promotion, and the website itself, are working. By carefully analyzing your stats, you can gain valuable insight into things such as:

• Which of your campaigns are getting traffic to your site
• Which of your campaigns translate into the most revenue
• Which of your pages generate the most interest
• Where to look for broken links
• Which terms visitors are using to find your site in the search engines
• How often search engines are crawling your site

With this information, you can adjust your promotional efforts and tweak your pages in an attempt to get better results. But when you do make changes, it is important to give them some time before trying to analyze how effective they were. If you’re constantly changing things, it will be difficult to figure out exactly what is and isn’t working. Related Posts :