Thursday, July 24, 2008

Free Reports

Giving away special reports is a great way to get subscribers to your mailing list, and it can also generate traffic to your website. If you include links to relevant pages on your site, you can distribute your report in a variety of ways and still get the benefit of traffic from it.

These reports can be about any subject that is of interest to your readers. They do not have to be more than a few pages long. You won’t need to go into a lot of detail, because the goal here is to give readers just enough information to get them to come to your site for more. They must, however, contain some useful information in order to evoke interest and build your credibility.

Since you are already knowledgeable about your topic, you can probably whip up a good free report in a day’s time. If you are not confident enough in your writing skills to do that, you could hire someone else to write it. There are also PLR memberships that offer reports that you can modify in any way you wish, including adding your own links and your name as the author.

Reports can be distributed in a number of ways. Here are some ideas to get you started:

• Ask fellow webmasters to offer the report to their site visitors. This gives them something to give away to attract readers, and it gets your report in circulation so that readers can visit your site as well.

• Find Internet marketers who sell information products relevant to your site’s topics, and see if they would be interested in offering your report as a bonus with purchase of one of their products.

• Ask fellow webmasters to offer your report to those who subscribe to their mailing lists. They may not have the time or inclination to create their own reports, so offering someone else’s without having to pay for it might be an attractive option.

• Give the report away to new subscribers to your mailing list, as mentioned above. This will give them valuable information and an incentive to come back to your site and learn more.

Free reports can help you establish yourself as an authority on your topic, and they can be useful in generating traffic and building a mailing list. They do not have to be costly to create, and any money spent is a one-time expense that will likely pay for itself in a short time.
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